In compiling this blog I've begun to really miss the days of gorgeous hand-drawn ads from the Richard Williams studio and its contemporaries. With even Joanna Quinn's delicately pencilled grizzly - the last remnant of a dying tradition - replaced by a CGI koala, I'll take any attempt to keep the flame alive, no matter how small.The Confused.com adverts by Dan & Jason of New York-based Hornet Inc, while digitally animated, at least have their roots in a hand-drawn aesthetic. They're not the most sophisticated works around but they're vibrant, bouncy and get a surprising amount of mileage out of the site's original, rather static logo (top). Good on Hornet for keeping some 2D work going in Britain's commercial breaks.
The Hornet Inc website has caricatures of the studio's staff drawn in the style of the ads:
She sucks.
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ReplyDeleteWhat so she did not suck.
DeleteI really miss the charm of hand-drawn animation those old-school Confused.com ads gave off such fun vibes, even if they were digital. It’s rare now to see anything that even hints at traditional styles, especially during commercial breaks, but honestly, I’d still rather watch that than scroll endlessly just to shop sneaker deals these days.
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